2009-07-10 10:19:00 Retailers heed call of online word of mouth
Global consumers have further increased their reliance on online product reviews at the expense of traditional channels of advertising, according to research by the Nielsen Company.
2009-07-10 10:16:00 The Best Online Tools for Personal Finance
Consumers are paying closer attention to what they buy, how much they save, and where they invest. These resources can be a huge help. Even better, most of them are free.
2009-07-09 10:52:00 Dealers go online to market used cars
Dealers' used car marketing spend is increasingly shifting online and away from traditional methods of used marketing.
2009-07-09 10:49:00 Forrester: Interactive to grow to 21% of all US ad spend by 2014
And now for a not-so-negative online advertising forecast: Forrester Research is pegging the U.S. interactive ad market to reach $55 billion over the next five years—meaning marketers will go from spending just 12 percent of their total ad budgets online this year, to 21 percent by 2014.
